The Internet allows brand marketers to advertise and sell their products to an audience that is global in scope. Yet, at the same time we are living in an era of eco-enlightenment.
People are choosing to live lifestyles that are more sustainable. They are wielding their consumer power to purchase products and services that are unique, sustainable, and found locally.
Even as your company goes global with the Internet, it is important to stay in tune with these trends. In promoting your product locally you will engage local customers and build a social media community around your business.
This will give you invaluable branding insights into the mind of your market.
